A CRM and an accounting system that disagree
Customer records maintained twice. Deciding the system of record per field is most of the fix.
System Integration
The gap between two systems is usually a person with a spreadsheet. Integration replaces that person's copying with something that runs on its own, and the difficulty is almost never the connection. It is deciding which system is right when the two disagree.
So the first pass is agreeing which system owns which field, what happens to a record that exists in one and not the other, and who gets told when a sync fails. Integrations that skip this work fine for a month and then quietly produce two versions of the truth.
Everything is built to be retried and to be idempotent, because networks fail and vendors have outages. A run that partly succeeded and cannot be safely repeated is worse than one that failed cleanly.
// what you get
What's included.
- Field-level mapping with a named system of record for each one
- API, webhook, and scheduled integrations, including the vendors with awkward APIs
- Idempotent, retryable syncs with dead-letter handling for what cannot be resolved
- Conflict rules agreed in advance rather than discovered in production
- Monitoring and alerting, so a broken sync is noticed the same day
- A runbook for the failures a person needs to resolve
// where it fits
The situations this is usually bought for.
A vendor with no integration and no plans for one
Scheduled exports, a documented file format, or a scraper of last resort, built with the understanding that it will need maintenance.
An acquisition running on different software
Two companies, two stacks, and reporting that has to combine them before anyone finishes the migration.
// built
Where this shows up in our own work.
AI productshellygpt.com
ShellyGPT
A team AI workspace we built and run: Claude, GPT, Gemini, and open models in one chat, with shared skills, documents, and guardrails. One bill instead of six.
Managed IT websitepathcom.com
Pathway Communications
Pathway has run managed IT, cybersecurity, and a Tier III data centre out of Markham, Ontario for about thirty years, on infrastructure that stays in Canada. The rebuild moves them off WordPress and sorts ninety-odd pages into the handful of routes buyers actually take.
In design. pathcom.com is still the old site; the new one lands this year.
// usually bought with
- Workflow AutomationTake the repeated, rule-shaped work off the people who should be doing something harder.
- AI IntegrationConnect AI to the systems you already run, so answers come from your own records.
- Cloud InfrastructureHosting sized to the business, with backups, monitoring, and a bill you can explain.
// say hello
Tell us what you are trying to fix.
Discovery calls are free and usually last 30 minutes. We listen first, and we will tell you honestly if system integration is the wrong thing to spend money on.
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