What we do.
Everything below has its own page, because a line on a menu is not enough to decide anything from. Most engagements are a mix of two or three, and the same person stays accountable across them.
AI
These run in the order a team actually moves: work out where AI pays, build it into the systems you already run, then get people using it. Most engagements are a mix, and the same person is accountable for the integration and the training call three weeks later.
- AI Readiness and RoadmapFind out which parts of your operation AI pays for, and in what order to build them.
- AI IntegrationConnect AI to the systems you already run, so answers come from your own records.
- Workflow AutomationTake the repeated, rule-shaped work off the people who should be doing something harder.
- AI Adoption and Change ManagementLicenses are not usage. Change the work, and the tools get used.
- AI TrainingHands-on sessions run against your documents and the work your team does on a Tuesday.
- AI GovernanceA usage policy, data handling rules, and guardrails your staff can actually follow.
- Machine LearningPrediction, classification, and detection on your own data, where a language model is the wrong tool.
- Model TrainingFine-tuning and evaluation, when a general model is close but not close enough.
Web and commerce
The public face of the business, built to look and feel like the business rather than like a template. Every site ships with an admin the owner logs into, so a price change does not require a support ticket.
- Website DesignA site that looks and feels like the actual business, with an admin the owner runs.
- UX DesignInterfaces people can use without being taught, checked against a written framework.
- eCommerceSelling online without handing a percentage of every order to a platform.
- Social Media IntegrationPost once, and let the website and the channels stay in agreement.
Growth and visibility
Getting found, by search engines and now by the assistants people ask first. A customer who asks ChatGPT for the best option in San Diego gets an answer whether or not the business has any say in it.
- SEOTechnical search work on the site itself, not a monthly report about rankings.
- AI VisibilityMeasure what ChatGPT and Claude say about the business, then fix the reasons they say it.
- Email MarketingThe one channel you own, set up so it reaches the inbox and sounds like a person.
- AnalyticsKnow what people actually do on your site, on a server you control, with no cookie banner.
Built for the people who use it every day.
Good software gives someone their afternoon back. We build for the person at the desk and the one across the table from them, on a lean stack that stays small enough to hand off.
Software
The tools nobody sells off the shelf. Built on a lean stack, Next.js and TypeScript and Postgres, that stays small enough to hand to another developer without a six-week orientation.
- Software DevelopmentThe internal tools nobody sells off the shelf, live in days rather than quarters.
- Application DevelopmentWeb applications with real users, accounts, permissions, and something to sell.
- Mobile DevelopmentDeciding what actually needs an app, then building the version that earns the icon.
- iOS DevelopmentiPhone and iPad apps built to Apple's conventions and shipped through review.
- Android DevelopmentAndroid apps built for the range of devices your customers actually carry.
- Database DevelopmentSchema, queries, and migrations that hold up when the table gets large.
- Audio/Video StreamingVideo and audio delivered so they start fast, stay watchable, and are not easy to lift.
Platform and delivery
The plumbing and the practice underneath the software: what it runs on, how it ships, and who decides what gets built next. Usually the difference between a team that releases on Tuesday and one that releases when it dares.
- System IntegrationMake the systems you already bought talk to each other, reliably enough to trust.
- Cloud InfrastructureHosting sized to the business, with backups, monitoring, and a bill you can explain.
- CI/CD and SDLCA pipeline and a process that make shipping on a Friday an ordinary thing to do.
- Product ManagementDecide what gets built next, and be able to say why it beat the other things.
- Software Engineering ManagementFractional engineering leadership for a team that has grown past improvising.