A tool built for one client, now wanted by others
Turning a single-tenant build into a product means separating the data and the configuration before the second customer arrives, not after.
Application Development
An application is different from a website in the way it fails. A website that goes down loses a visit. An application that goes down stops people working, which changes how authentication, permissions, data integrity, and error handling get built.
Boardwing is board meeting software with agendas, minutes, and documents that several organizations use at once. Multi-tenancy, role-based access, and audit trails are the unglamorous parts that decide whether an application can be sold to a second customer.
Billing is treated as part of the product rather than a later integration. Plans, trials, upgrades, failed payments, and cancellations are product decisions, and retrofitting them into an application built without them is expensive.
// what you get
What's included.
- Multi-tenant architecture with role-based permissions and audit trails
- Authentication, including SSO where the customers require it
- Subscription billing on Stripe: plans, trials, proration, dunning
- Background jobs, scheduled work, notifications, and email
- An admin for your own team, separate from the customer-facing app
- Monitoring and error tracking, so you hear about a problem before a customer reports it
// where it fits
The situations this is usually bought for.
A marketplace with two sides to keep happy
Supply and demand, matching, messaging, and payments held between them until the work is done.
A portal replacing an email thread
Documents, approvals, and status in one place with a record of who did what and when.
// built
Where this shows up in our own work.
SaaS productboardwing.com
Boardwing
Board meeting software: drag-and-drop agendas, one-click meeting packets, and an AI copilot for the busywork, so boards can focus on the decisions.
Online training marketplacebtcasey.com
BTC Casey
A marketplace for online courses on money and Bitcoin: free, full, and cohort tiers, with video lessons, checkout, and student progress in one place. Taught in person at a 450-student learning center, now streaming.
In build. Not open to students yet.
Marketplace appaltura-talent.com
Altura
A map-based marketplace where creators and small businesses show their work, sell, and get booked by people nearby. Built as an installable web app, so there is no app store between someone hearing about it and using it.
Early access. Accounts and the feed run on live data; the public launch hasn't happened yet.
// usually bought with
// say hello
Tell us what you are trying to fix.
Discovery calls are free and usually last 30 minutes. We listen first, and we will tell you honestly if application development is the wrong thing to spend money on.