A rebuild that lost its rankings
URLs changed and nothing redirected. The recovery is a redirect map against the old sitemap plus a re-submission, and it usually works.
SEO
Search work splits into things you control and things you influence. We do the first properly and are honest about the second. What is on the page, how fast it loads, what the markup declares, and whether the sitemap matches the navigation are all fully within reach.
The failures we find most often are unglamorous. A staging robots.txt shipped to production and blocked the whole site. Fourteen of sixteen pages shared one title. A generated sitemap advertised a URL that had never existed. None of those need a strategy, they need someone to look.
Local search gets its own pass where it matters: the Google Business Profile tied to the site, consistent name and address and phone, and a real page per location and per service instead of one page listing all of them.
// what you get
What's included.
- Technical audit: crawlability, indexing, robots and sitemap agreement, redirects, page speed
- Unique title and description per page, self-referencing canonicals, one h1
- Schema.org structured data matched to what the business actually is
- Local search setup: Google Business Profile, consistent listings, per-location and per-service pages
- Submission and monitoring in Google Search Console and Bing Webmaster Tools
- Content structure work, so a page answers the question someone typed
// where it fits
The situations this is usually bought for.
Ranking for the company name and nothing else
People who already know the business can find it. The work is per-service pages that answer the questions people search before they know who to call.
Two locations competing with each other
One page mentioning both cities ranks for neither. A real page per location, with its own address markup, fixes it.
// built
Where this shows up in our own work.
School websitethrivelearningcenter.org
Thrive Learning Center
A homeschool partnership in Encinitas with 540 students and 300 classes. Programs, events, tours, and membership all run from a CMS the office staff edit themselves, down to the academic calendar families print at home.
Ministry websitespeakinglouder.com
Speaking Louder
Fourteen years of concerts, home rebuilds, and orphan care across eight nations, on a site that finally shows the work. Their own staff run it, and giving still lands in the account they already had.
// usually bought with
// say hello
Tell us what you are trying to fix.
Discovery calls are free and usually last 30 minutes. We listen first, and we will tell you honestly if seo is the wrong thing to spend money on.
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