A competitor named in every answer
Asked for the best in the category, the assistants list three businesses and none of them is yours. The leaderboard shows who, and the audit usually shows why.
AI Visibility
Customers ask an assistant before they ask anyone else, and the assistant answers whether or not the business has a say in it. This product measures those answers first, because a recorded transcript where ChatGPT never mentions your award is a fact, while being told your site needs optimizing is a pitch.
The read is twenty recorded answers per business, ten from ChatGPT and ten from Claude, two questions run five times each with web search switched off, so it measures what the models carry by default rather than what they can look up. That produces two scores out of ten. Awareness is how right they are when asked who you are. Discoverability is whether you appear at all when asked who the best in the category are.
The field calls this GEO, generative engine optimization, and also AEO and AIO depending on who is writing. The names are still moving. The work underneath is stable: correct structured data, an llms.txt that states the facts a model should carry, server-rendered text a crawler can read without running JavaScript, and a page per service in plain language.
// what you get
What's included.
- Twenty recorded answers per business across ChatGPT and Claude, every transcript kept
- Awareness and Discoverability scored out of ten, plus a leaderboard of who gets recommended instead
- A technical audit: AI crawler rules, llms.txt, schema types, readable text against page weight
- Correct, specific structured data, replacing the generic type most sites declare
- Server-rendered text for anything currently drawn by JavaScript
- Re-measurement on the same twenty questions after the work, so the change is a number
// where it fits
The situations this is usually bought for.
An assistant giving out old information
A model confidently describes a service the business stopped offering. Fixing it at the source means the structured data and the readable text, not a correction form.
A site invisible to crawlers that do not run JavaScript
Everything renders client-side, so the page a crawler sees is nearly empty. Server-rendering the text is the whole fix.
// built
Where this shows up in our own work.
School websitethrivelearningcenter.org
Thrive Learning Center
A homeschool partnership in Encinitas with 540 students and 300 classes. Programs, events, tours, and membership all run from a CMS the office staff edit themselves, down to the academic calendar families print at home.
Medtech websiteelasticcare.com
Elastic Care
A site for a regulated cardiac monitoring company. Every product claim is checked against the rules at save time, and nothing publishes without regulatory sign-off, so marketing can move without putting a clearance at risk.
In build. Not public yet.
// usually bought with
// say hello
Tell us what you are trying to fix.
Discovery calls are free and usually last 30 minutes. We listen first, and we will tell you honestly if ai visibility is the wrong thing to spend money on.
More in Growth and visibility