Platform fees outgrowing the convenience
A store doing real volume is paying a percentage on every order for features it stopped needing two years ago.
eCommerce
An online store is mostly three problems: a catalog that stays accurate, a checkout that does not lose people, and an order flow that reaches whoever packs the box. Everything else is decoration on top of those.
We build on Stripe for payments and a CMS the client already uses for the rest, so products, prices, and stock live in one admin rather than three. The alternative, a storefront platform with its own admin bolted beside the website's, is where catalogs start disagreeing with each other.
Checkout gets the most attention because it is where the money leaves. Fewer fields, a real guest option, address autocomplete, and honest shipping costs shown before the last step, which is where most carts are abandoned.
// what you get
What's included.
- Product catalog managed in the same admin as the rest of the site
- Stripe checkout with cards, wallets, and saved payment methods
- Tax, shipping rules, and inventory that reflect how the business actually ships
- Order notifications and fulfillment handoff to whoever packs and posts
- Subscriptions and one-time purchases where the model calls for both
- Analytics on the funnel, so an abandoned checkout is a number you can act on
// where it fits
The situations this is usually bought for.
A catalog kept in two places
The website says one price and the store says another because they are separate systems. One admin ends the disagreement.
Selling access rather than objects
Courses, memberships, and digital goods need entitlement handling and renewals more than they need a shipping calculator.
// built
Where this shows up in our own work.
Online training marketplacebtcasey.com
BTC Casey
A marketplace for online courses on money and Bitcoin: free, full, and cohort tiers, with video lessons, checkout, and student progress in one place. Taught in person at a 450-student learning center, now streaming.
In build. Not open to students yet.
// usually bought with
// say hello
Tell us what you are trying to fix.
Discovery calls are free and usually last 30 minutes. We listen first, and we will tell you honestly if ecommerce is the wrong thing to spend money on.
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